Jean Tobler opened his first store in Bern/Switzerland in 1867. By 1899, demand for Tobler's chocolate products had risen to the point that he opened his own chocolate factory. Nine years later, TOBLERONE is born: Theodor Tobler (Jean Tobler's son) and Emil Baumann (production manager and Tobler's cousin), developed a unique chocolate: TOBLERONE! Thereafter, TOBLERONE, with its special recipe, triangular shape and unmistakable TOBLERONE logo, became the Swiss chocolate par excellence. "TOBLERONE" is a word play upon the names "Tobler" and "Torrone," the Italian word for honey-almond nougat.

All Toblerone products are certified Kosher-Dairy by O-K unless noted otherwise.